The Sunday Paper: February Edition
Are you keeping up with the ever-changing world of wine? Here are my top wine industry reads this month. These are articles I believe to be worth the read for anyone studying wine or interested in the latest wine news, wine trends, or wine discussions!
Digging into the CMS cheating scandal!
How the information leaked, who was involved, and varying opinions on how the Court of Master Sommeliers should seek to change. One of the most shared articles I have come across. A long read, but worth checking out, especially if you are testing.
READ ABOUT IT HERE!
New wellness trends in wine!
These articles touch on how wellness trends are contributing to wine buying decisions and beverage marketing tactics that relate to this new ‘wellness culture’!
The Unified Wine & Grape Symposium touches on wellness trends and how to appeal to Millenials.
READ IT HERE!
How fast the non-alcoholic wine market is growing…
CHECK IT OUT HERE!
A great reaction to/thoughts on hard seltzer and wine.
READ IT HERE!
Wine anxieties and elitism...
A very entertaining and relatable article on why wine remains intimidating and often “snobby” to the average consumer. As wine professionals, we need to start thinking about how we talk about wine so that people can relate to it, appreciate it, and (most importantly) buy more of it!
READ THE ARTICLE HERE!