The Sunday Paper: January Edition
Are you keeping up with the ever-changing world of wine? Here are my top wine industry reads this month. These are articles I believe to be worth the read for anyone studying wine or interested in the latest wine news, wine trends, or wine discussions!
The beverage industry needs to stop hyperfocusing on millenials...
An interesting article on how the industry should start focusing on marketing to the age 55+ demographic (after focusing on the younger generation for so long).
How The Court of Master Sommeliers is moving forward
The board has put together listening workshops (where anyone can attend) to discuss various areas within the organization that need to be worked on. Hopeful they will continue to listen to their audience and more progress will be made.
This article highlights the first workshop that took place mid-January.
Sulfur, Sulfites, + Sulfides
Not only is this a great clarification of these terms, but it’s also a fantastic read on when and why they are used! Good timing, as these terms have been a big focus in the industry lately.